Y0Y0 is a retail fixture series inspired by street culture and niche competitive sports, with a particular focus and inspiration from Yo-Yo tricks. YoYo’s move in and out of fashion, first gaining popularity in the 1920’s and since becoming a fad with many advid players keen for the sport to enter the Olympics.

Taking the asethetics and materials of plastic YoYo’s paired with the movement and weighting of YoYo strings and the players hands to create freestanding fixtures that balance themselves and can support and incorporate the weight and structure of shoes or clothes.

The two Yo-Yo tricks used were ‘Rock the Baby’ and ‘Eiffel Tower’.