A vivarium, Latin for “place of life”, is an enclosed area, for observational research. Often, a portion of the ecosystem for a particular species is simulated on a smaller scale, with controls for environmental conditions. Inspired by ant farms or “Formicariums” and vivariums, creating a modern or even futuristic take on a window display that replicates the ecosytem of an ant and filled the burrows with hiking inspired items. Questioning the consumerist gaze and what society and popular culture observes. Extending the window into the store, using smaller vivarium stands to display key pieces.
The potential for the vivarium to be replicated on small scale as an experiential toy and fun branding tool. Using sand and mirrors to draw attention to the objects and create an eye catching display, that has the potential to develop into a socail message for the brand.