Bear is a fluffy visual essay that comprises research into the historical culture of the cuddly bear toy. From Goldilocks to solid gold, bath bomb to bear bomb. The humble beginnings as a joke about an American President to weapon of mass destruction. Dissecting the histororical culture of the stuffed toy, looking at literary iconics, Winnie the Pooh, Padington and Rupert, bear makers, Steiff, Harrods and hefty price tagged designer teddys, Ursusagalmatophilia and the more cynical uses of the child’s toy.